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Guideline on Automated Decision-Making and Profiling (ADMP) under the Personal Data Protection Act 2010

Personal Data Protection Department [Jabatan Perlindungan Data Peribadi], Ministry of Digital

last revised 2026-04-01last verified 2026-09-041 versioncountry page →

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map categories:Data protection and legal AIClient consent and transparencyVendor due diligence

A regulatory guideline under the Personal Data Protection Act 2010 (Act 709) as amended in 2024. Part E governs AI and generative AI in profiling and automated decision-making, requiring human oversight, barring decisions made on a sole automated factor, and requiring staff training and appointed reviewers.

Applies to
firms, providers, all
Effective
01 Apr 2026
Current version
Issued April 2026 · 01 Apr 2026
Last verified
04 Sept 2026
Official text
www.pdp.gov.my/ppdpv1/wp-content/uploads/2026/04/GARIS-PANDUAN-PEMBUAT…

What the document requires

  • Part E applies the PDPA to AI and generative AI used in automated decision-making and profiling.
  • Human oversight is required; decisions must not rest on a sole automated factor.
  • Data subjects must be informed of AI use in automated decision-making and profiling through the privacy notice.
  • Requires measures against over-reliance when developing, supplying or using AI systems and services.

Version history

VersionDateWhat changedSource
Issued April 2026current2026-04-01Only the month of issue (April 2026) is established, so the date is recorded as the first of that month. Issued with companion DPIA and Data Protection by Design guidelines.official

Sources

Cite this record

SafeLegalAI Legal AI Regulation Tracker, "Guideline on Automated Decision-Making and Profiling (ADMP) under the Personal Data Protection Act 2010" (Personal Data Protection Department [Jabatan Perlindungan Data Peribadi], Ministry of Digital, Issued April 2026, 2026-04-01), safelegalai.com/regulation/other/my-jpdp-admp-guideline (accessed 2026-09-04). Data: CC BY 4.0.

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